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Custom SoftwareMarTech

Social Media Dashboard

Unified social media management platform with scheduling, analytics, and AI-powered content suggestions.

Duration

8 months

Team Size

5 developers

Industry

MarTech

Category

Custom Software

Social Media Dashboard

A comprehensive social media management platform that unifies content creation, scheduling, and analytics across all major social networks.

The Challenge

A digital marketing agency struggled with social media management:

  • Tool overload - Different tools for each platform
  • Time wasted - Manual posting across networks
  • No unified reporting - Separate analytics per platform
  • Content bottlenecks - Creative ideation taking too long

They needed one platform to manage everything.

Our Approach

We built a unified social command center with AI assistance for content creation.

Platform Strategy

  1. All-in-One - Single dashboard for all networks
  2. Automation - Smart scheduling and posting
  3. AI Assistant - Content suggestions and optimization
  4. Unified Analytics - Cross-platform insights

The Solution

Content Management

  • Multi-platform content calendar
  • Drag-and-drop scheduling
  • Content library and asset manager
  • Approval workflows for teams

Publishing

  • Optimal time suggestions
  • Auto-posting across platforms
  • Platform-specific formatting
  • Hashtag recommendations

Engagement

  • Unified inbox for all platforms
  • Comment and DM management
  • Automated responses
  • Sentiment detection

Analytics

  • Cross-platform performance metrics
  • Competitor benchmarking
  • Custom report builder
  • ROI tracking

Technology Stack

LayerTechnologies
FrontendReact, TypeScript, Recharts
BackendPython, FastAPI
DatabasePostgreSQL, Redis
QueueCelery, RabbitMQ
AIOpenAI, Custom NLP
APIsMeta, Twitter, LinkedIn, TikTok

Results & Impact

The platform transformed agency operations:

  • 10,000+ accounts managed on the platform
  • 50% time saved on content scheduling
  • 25% better engagement with AI optimization
  • Unified view of all social performance

AI Features

Content Suggestions

  • Trending topic identification
  • Caption generation
  • Image and video recommendations
  • Best performing content analysis

Optimization

  • Optimal posting times
  • Hashtag suggestions
  • A/B testing recommendations
  • Audience insights

Client Testimonial

"We consolidated 5 different tools into one. Our team productivity doubled, and our clients love the comprehensive reports."

— Director of Social Media, Marketing Agency


Building martech tools? Contact us to discuss social media platform development.

Key Results

1

10,000+ active accounts managed

2

50% time savings on content scheduling

3

25% increase in engagement rates

4

Multi-platform unified analytics

Technology Stack

ReactPythonPostgreSQLRedisSocial APIsOpenAI

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