Smart Retail Analytics Platform
Computer vision-powered retail analytics with foot traffic, heatmaps, and customer behavior insights.
Duration
9 months
Team Size
6 developers
Industry
Retail
Category
IoT Solutions
Smart Retail Analytics Platform
An AI-powered retail intelligence platform that uses computer vision to understand customer behavior, optimize layouts, and improve store operations.
The Challenge
A retail chain had visibility gaps in their stores:
- Unknown traffic - No accurate foot traffic data
- Layout guesswork - No data on customer flow
- Staffing mismatches - Wrong staff at wrong times
- Missed opportunities - Can't measure marketing impact
They needed in-store analytics like they had online.
Our Approach
We built a privacy-preserving computer vision platform that provides web-like analytics for physical stores.
Privacy-First Design
- No Facial Recognition - Only anonymous silhouettes
- Edge Processing - Video never leaves store
- Aggregated Data - Individual tracking impossible
- GDPR Compliant - Built for strictest regulations
The Solution
Traffic Analytics
- Entrance/exit counting
- Hourly and daily patterns
- Year-over-year comparison
- External factor correlation
Customer Journey
- Store heatmaps
- Dwell time by zone
- Path analysis
- Display engagement
Queue Management
- Real-time queue length
- Wait time estimation
- Staff alerts
- Checkout optimization
Occupancy Monitoring
- Real-time occupancy counts
- Capacity management
- Compliance reporting
- Multi-zone tracking
Technology Stack
| Layer | Technologies |
|---|---|
| Edge AI | NVIDIA Jetson, TensorFlow |
| Computer Vision | OpenCV, YOLO, DeepSORT |
| Backend | Python, FastAPI |
| Database | PostgreSQL, TimescaleDB |
| Frontend | React, D3.js |
| Cloud | AWS (ECS, S3) |
Results & Impact
The platform delivered measurable ROI:
- 500+ stores deployed globally
- 15% higher conversion with optimized layouts
- 20% better staffing efficiency
- 100% occupancy compliance during COVID
Analytics Features
Marketing Measurement
- Campaign lift analysis
- Window display effectiveness
- Promotional zone performance
- Before/after comparisons
Operational Insights
- Staff scheduling optimization
- Peak hour identification
- Cross-store benchmarking
- Exception alerting
Client Testimonial
"We finally have the same level of analytics in-store that we had online. The heatmaps alone justified the investment by showing us our layout was costing us sales."
— VP of Store Operations, Retail Chain
Building retail tech? Contact us to discuss smart store solutions.
Key Results
500+ stores deployed
15% increase in conversion rate
20% improvement in staffing efficiency
Real-time occupancy compliance
Technology Stack
Have a similar project in mind?
Let's discuss how we can help bring your vision to life.