Sentiment Analysis Dashboard
Real-time brand sentiment monitoring across social media, reviews, and news with trend detection.
Duration
6 months
Team Size
4 developers
Industry
MarTech
Category
AI/ML
Sentiment Analysis Dashboard
A real-time brand monitoring platform that analyzes sentiment across social media, reviews, and news to help brands understand and manage their reputation.
The Challenge
A consumer brand needed better reputation monitoring:
- Delayed awareness - Learning about issues from news
- Manual monitoring - Analysts reading comments
- No trending detection - Missing emerging issues
- Siloed data - Different tools for different platforms
They needed unified, real-time sentiment intelligence.
Our Approach
We built a real-time NLP platform that monitors the entire internet for brand mentions.
Monitoring Strategy
- Comprehensive Coverage - Social, reviews, news, forums
- Real-Time Processing - Alerts within minutes
- Contextual AI - Understand sarcasm and context
- Trend Detection - Identify emerging issues early
The Solution
Data Collection
- Social media APIs (Twitter, Meta, TikTok)
- Review platforms (Yelp, Google, G2)
- News and blog monitoring
- Forum and Reddit tracking
Sentiment Analysis
- Multi-language support
- Aspect-based sentiment
- Emotion detection
- Sarcasm handling
Dashboard
- Real-time sentiment trends
- Topic clustering
- Influencer identification
- Competitive benchmarking
Alerts
- Anomaly detection
- Volume spike alerts
- Negative trend warnings
- Crisis notifications
Technology Stack
| Layer | Technologies |
|---|---|
| NLP | BERT, Transformers, spaCy |
| Streaming | Apache Kafka, Spark |
| Backend | Python, FastAPI |
| Database | Elasticsearch, PostgreSQL |
| Frontend | React, D3.js |
| Cloud | AWS (EKS, MSK) |
Results & Impact
The platform transformed brand monitoring:
- 1M+ mentions analyzed every day
- 92% accuracy in sentiment classification
- Real-time alerts for crisis detection
- 20+ platforms monitored continuously
Analytics Features
Topic Analysis
- Automatic topic clustering
- Trending topic detection
- Topic sentiment breakdown
- Topic evolution over time
Competitive Intel
- Competitor mention tracking
- Share of voice analysis
- Sentiment comparison
- Campaign impact measurement
Client Testimonial
"We caught a potential PR crisis in its first 100 mentions and addressed it before it went viral. That alone made the platform worth it."
— Director of Communications, Consumer Brand
Monitoring brand reputation? Contact us to discuss sentiment analysis solutions.
Key Results
1M+ mentions analyzed daily
92% sentiment accuracy
Real-time crisis detection
20+ platform integrations
Technology Stack
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