Omnichannel Retail Solution
Unified commerce platform connecting online, in-store, and mobile with inventory visibility.
Duration
10 months
Team Size
7 developers
Industry
RetailTech
Category
Product Development
Omnichannel Retail Solution
A unified commerce platform that seamlessly connects online, mobile, and in-store experiences with real-time inventory visibility.
The Challenge
A retail chain struggled with channel fragmentation:
- Separate systems - E-commerce and POS not talking
- Inventory blindness - Can't see stock across stores
- Disconnected loyalty - Different programs per channel
- Missed opportunities - No buy online, pickup in-store
They needed true omnichannel capabilities.
Our Approach
We built a unified commerce platform that treats all channels as one.
Omnichannel Principles
- Single View - One customer, one inventory, one order
- Channel Flexibility - Buy anywhere, fulfill anywhere
- Real-Time Sync - Instant inventory updates
- Seamless Loyalty - Points work everywhere
The Solution
E-commerce
- Modern storefront
- Real-time inventory
- Store pickup options
- Ship from store
In-Store
- Unified POS system
- Endless aisle capabilities
- Customer recognition
- Mobile checkout
Order Management
- Intelligent routing
- Split fulfillment
- Return anywhere
- Real-time tracking
Customer Experience
- Unified loyalty program
- Cross-channel history
- Personalized offers
- Single account
Technology Stack
| Layer | Technologies |
|---|---|
| Frontend | Next.js 14, React Native |
| Backend | Node.js, NestJS |
| Database | PostgreSQL, Redis |
| E-commerce | Shopify Plus (headless) |
| POS | Square, Custom |
| OMS | Custom, Fabric |
Results & Impact
The platform transformed retail operations:
- 35% revenue growth from omnichannel customers
- 100 stores connected to single inventory
- 50% better retention with unified loyalty
- Same-day BOPIS driving foot traffic
Omnichannel Features
Fulfillment Options
- Ship to home
- Buy online, pickup in store
- Ship from store
- Reserve in store
Associate Tools
- Mobile clienteling
- Customer lookup
- Cross-channel orders
- Inventory lookup
Client Testimonial
"Customers who shop across channels spend 3x more than single-channel shoppers. This platform made that experience seamless."
— VP of Digital, Retail Chain
Building omnichannel? Contact us to discuss unified commerce solutions.
Key Results
35% increase in revenue
Unified inventory across 100 stores
50% higher customer retention
Same-day BOPIS launched
Technology Stack
Have a similar project in mind?
Let's discuss how we can help bring your vision to life.