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Product DevelopmentRetailTech

Omnichannel Retail Solution

Unified commerce platform connecting online, in-store, and mobile with inventory visibility.

Duration

10 months

Team Size

7 developers

Industry

RetailTech

Category

Product Development

Omnichannel Retail Solution

A unified commerce platform that seamlessly connects online, mobile, and in-store experiences with real-time inventory visibility.

The Challenge

A retail chain struggled with channel fragmentation:

  • Separate systems - E-commerce and POS not talking
  • Inventory blindness - Can't see stock across stores
  • Disconnected loyalty - Different programs per channel
  • Missed opportunities - No buy online, pickup in-store

They needed true omnichannel capabilities.

Our Approach

We built a unified commerce platform that treats all channels as one.

Omnichannel Principles

  1. Single View - One customer, one inventory, one order
  2. Channel Flexibility - Buy anywhere, fulfill anywhere
  3. Real-Time Sync - Instant inventory updates
  4. Seamless Loyalty - Points work everywhere

The Solution

E-commerce

  • Modern storefront
  • Real-time inventory
  • Store pickup options
  • Ship from store

In-Store

  • Unified POS system
  • Endless aisle capabilities
  • Customer recognition
  • Mobile checkout

Order Management

  • Intelligent routing
  • Split fulfillment
  • Return anywhere
  • Real-time tracking

Customer Experience

  • Unified loyalty program
  • Cross-channel history
  • Personalized offers
  • Single account

Technology Stack

LayerTechnologies
FrontendNext.js 14, React Native
BackendNode.js, NestJS
DatabasePostgreSQL, Redis
E-commerceShopify Plus (headless)
POSSquare, Custom
OMSCustom, Fabric

Results & Impact

The platform transformed retail operations:

  • 35% revenue growth from omnichannel customers
  • 100 stores connected to single inventory
  • 50% better retention with unified loyalty
  • Same-day BOPIS driving foot traffic

Omnichannel Features

Fulfillment Options

  • Ship to home
  • Buy online, pickup in store
  • Ship from store
  • Reserve in store

Associate Tools

  • Mobile clienteling
  • Customer lookup
  • Cross-channel orders
  • Inventory lookup

Client Testimonial

"Customers who shop across channels spend 3x more than single-channel shoppers. This platform made that experience seamless."

— VP of Digital, Retail Chain


Building omnichannel? Contact us to discuss unified commerce solutions.

Key Results

1

35% increase in revenue

2

Unified inventory across 100 stores

3

50% higher customer retention

4

Same-day BOPIS launched

Technology Stack

Next.jsNode.jsPostgreSQLRedisShopifySquare

Have a similar project in mind?

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